When you have a vision for a photobooth activation with flattering photos...you go to PhotoBooth Events!
The Brief
When Myer initially contacted us they were planning a suite of events over the course of a month to celebrate the many angles and types of beauty. They wanted a photobooth focused on clean and flattering images. They also needed the setup to withstand public use in their Melbourne and Sydney flagship stores for 30 days.
Preparation
We wanted to resolve 3 items with our final setup:
1. A simple backdrop to keep the focus on the guests
2. Instant branded social sharing
3. User selectable overlays aligning with the campaign brief