When you have a vision for a photobooth activation with flattering photos...you go to PhotoBooth Events!
When Myer initially contacted us they were planning a suite of events over the course of a month to celebrate the many angles and types of beauty. They wanted a photobooth focused on clean and flattering images. They also needed the setup to withstand public use in their Melbourne and Sydney flagship stores for 30 days.
We wanted to resolve 3 items with our final setup:
1. A simple backdrop to keep the focus on the guests
2. Instant branded social sharing
3. User selectable overlays aligning with the campaign brief